Corporate Strategy Introduction When a company diversifies its operations by operating business in several industries, corporate level strategy becomes the primary focus. This means that a diversified company has two levels of strategy: business-level (or competitive) and corporate-level (or company-wide/ group-wide) which entails selecting a strategy that focuses on the selection and management of a mix of businesses. Corporate-level strategies detail actions taken to gain a competitive advantage through the selection and management of a mix of businesses competing in several industries or product markets. The primary concerns of corporate-level strategy are: What businesses should the company be in? How should the corporate office manage its group of businesses? How can the corporation as a whole add up to more than the sum of its business parts? |